visual identity with blake

As a founding member of the Saffron Project, Blake's thoughtful and layered interpretations can be felt throughout its expressions. Having developed the inviting, yet subtly demanding tag line "Find the Magic", Blake's contributions grew organically over the full lifespan of the project. Inspired by the linear patterns, earthen hues, and elemental forces found on the farm, Blake instinctively developed a bespoke design envelope that feels both effortless and complex; speaking not only to the plant, but to the collaborators who built it. His flexible and immersive design process enabled us to translate the project across physical and digital worlds, in small formats and large scales. Beyond being a dedicated and exceedingly intuitive collaborator, Blake's genuine love of design and ability to connect with the deeper messages found within his work benefited the project beyond measure.