Find the Magic

Based in San Francisco, USA

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A bee flying over saffron flowers with farmer hands in background working

(the what section)

about

As creatives we are tasked with cultivation, the fostering of ideas from dormancy to flowering, invisible to visible.

Pointing a camera at a flower is no new idea, and let’s be honest the flower was already beautiful. When we sought out to build a project around saffron we approached it with the intent to speak to more than just a flower.

We embedded ourselves in the world of saffron with the hope that this project would speak to our evolutions as individual artists and more importantly, to our potential as collaborators.

More About the saffron project

A flowering saffron corm from root to petal floating on a grey background

(the experience)

experience

alchemy

in person

The Saffron Experience is an immersive in-person experience built by collaborative alchemists who care deeply about their craft.

We use the term alchemy to describe our work, and while it may sound like some form of medieval sorcery, it’s a bit simpler than that.

To fully understand, you might just want to join us at our next in-person Saffron Experience.

More About The experience

(who we are)

meet the collaborators

As commercial artists we seek and expose the unique properties of a given project. But to do so, first, we find the magic. The Saffron project is a testament to this passion.

Below, you will find an evolving, curated collection of stories that take you behind the curtain with us, as we dive into our alchemic processes.

Creative Lead

Concept Development

Still and Motion Direction

Experience Design