behind the curtain
(the stuff)
Creative
Direction
What began as an opportunity to showcase still/motion skillsets evolved into an expansive collaborative project. From initial ideas through to event design, the creative trajectory and presentation of The Saffron Project has remained in the hands of Lupine Hammack and Sarah James, of Lupine Hammack Photography.
Photography
/ Motion
All of the photography and motion of the Saffron project has been captured or directed by Photographer/Director Lupine Hammack. Production support by Josh Lewis of Gestalt.
Visual
Identity
The visual design elements and aesthetic were developed and designed by Blake Bakken. Advertising positioning was developed in collaboration with Lupine Hammack and Sarah James.
Copywriting/ Development
All of the language of The Saffron project was written by Sarah James.
Olfactory
Design
The Saffron Project's signature scent "Alchemy" was designed by Maurice Joosten in collaboration with Lupine Hammack and Sarah James. Scent production and partnership was with Stephen Berkov and Carson Elder of At Aroma.
Flavor
Development
The Saffron Project's tasting menu was designed by Chef Arnon Oren. Production and partnership with Anaviv.
Experience
Design
Immersive event design by Lupine Hammack and Sarah James, of Lupine Hammack Photography.
Post
Production
All of the photography and motion post production of the Saffron project was done by Photographer/Director Lupine Hammack and Creative Partner Sarah James.
3073 17th Street
San Francisco CA